How to Offer Local SEO Services Using Google Business Profile and Google
Introduction
The local search engine optimization is one of the most demanded digital marketing services by the small businesses in the contemporary environment. Taking into consideration the number of local searches on Google that amount to millions every day, local businesses are also making every effort to be more visible on Google Mapping Platform and to rank high in search engine result pages. Such an increase in demand highlights the centrality of the specialists in this domain.
To those who want to make money by offering services based on their digital knowledge, it is a great opportunity to consider offering Local SEO services through Google Business Profile (GBP) and Google Mapping Platform. This blog will give you an idea on what steps to take first, possible services to offer and how to grow your Local SEO business, even without the technical background.
---
What is Local SEO?
Local SEO (Search Engine Optimization) can be defined as the tactical optimization of a business online presence to improve its visibility in geographically focused search requests, and more specifically tangible improvements in appearing higher in Google Mapping Platform and the local 3-pack -a map and the three leading business listings that appear in local Google search results.
To give some examples, when a person makes a search like the Best gym near me or Cafe in Bhopal, Google will show a map with a list of some nearby establishments. Local businesses and organizations may significantly increase the number of visitors, inbound calls, and sales by attaining a high ranking in these search results.
---
Important local SEO Tools to Offer Services
One will not need expensive software to get started; these free tools offered by Google will do.
Google Business Profile (at business google com)
Google Mapping Platform
Google Search Console (optionall tool)
Google Sites (simple web site creation)
Additional Resources:
Canva ( visual content creation platform)
ChatGPT ( used to write the descriptions and generate responses)
BrightLocal or Ubersuggest (to analyse competitors, e.g.)
---
🚀 Step-by-Step Guide to Offering Local SEO Services
1. Audit the Business’s Online Presence
Start by confirming the existence of an existing Google Business Profile owned by the business.
Search the name of the business in Google maps.
Make sure that all information is not outdated or partial.
Undertake a review of the competitors who are in the same line of business.
2. Claim or Create the Google Business Profile
In the event that the Google Business Profile is not created yet, it is recommended to create it by going to the google com/business.
Give all necessary details:
Enterprise name:
Classifications (e.g. plumber or digital marketing agency)
Contact details: Address, phone number and the Web site
Formal Opening Hours
Pictures, service provision and key word descriptions
3. Improve the Local Search Visibility.
Google prefers profiles that are filled in completely, regularly updated and which have been strategically placed keywords in them.
Additional keywords to include are specific to the region like Wedding Photographer in Jaipur.
Put real photos of the store, employees, goods and building.
Additional Services and Personal focus on the questions that are frequently asked.
4. Increase the visibility on Google maps.
Check whether the business location is properly pinpointed on Google maps.
Include the map in the official business site.
Add major landmarks around the area to the address.
Encourage persons to find and explore the listing through clicking on it
5. Get and Manage Customer Reviews
Ask your happy clients to leave a review on Google.
Reply to each of the reviews in the professional manner with use of proper keywords where necessary.
Getting positive reviews on a regular basis also boosts the ranking and the credibility.
6. Post Regular Business Updates
Use the feature of posts on Google Business Profile to:
Advertise Promotions, Discounts or Events
Spread suggestions, present new products, or spread the word about new business changes
Add call-to-action buttons, e.g. Call Now or Book Online.
7. Report Performance to Clients
Show your clients the areas where improvement is taking place.
Search Perspectives and Mapping Interfaces
Inbound Phone Calls, Web Site Hits and Direction Requests.
Weekly or monthly performance screenshots from GBP Insights
---
💡 Local SEO Services You Can Offer
The services that can be part of your total package can be the following ones:
Service Description
Google Business Profile Set up: Claiming, Verifying, and Thorough Optimization of Listings.
Review Generation and Management Strategy: How to Ease the Process of Gathering and Management of Reviews.
Monthly Optimization: Post News, Include Photos and Follow Rankings.
Local Business Citations: List the business on IndiaMart, JustDial, Sulekha and other such directories.
Website Development: Create a simple site using Google Sites.
Competitor Analysis: Establish Local Keyword Usage and Ranking Inequality.
---
🎯 Who Should You Target?
Local SEO services specially suit:
Yoga Studios, Beauty Salons and Fitness Centers.
Physicians, diagnostic laboratories and medical clinics
Restaurants, cafes and food delivery businesses
Plumbers, electrical workers, private teachers and freelance workers
Professional Advice: Offer free audit, or some special discount to the local business to get some testimonials and build a portfolio.
---
💰 How Much Can You Earn?
A simple initial pricing framework would be the following:
Service Type Poss indicative price range (INR)
GBP Set up Charge: 1000-2500
Local SEO Services: 2500 to 5000 Rs/ Month
Local SEO Packages 6000 -15000 INR / Month
Proven results of positive performance allow you to charge more fees without nervousness.
---
📈 How to Scale Your Local SEO Freelancing Business
Use WhatsApp Business to communicate with customers.
Create a site that features client testimonial cases and service descriptions.
Conduct simple Facebook and Instagram advertising campaigns that target the owners of local businesses.
---
Conclusion
Learning how to offer the service of Local SEO using Google Business Profile and Google Maps is one of the most available and affordable ways to use digital skills to make online money. Since companies are growingly interested in promoting their presence in a given neighborhood, you can help them achieve this goal, thereby building a long-term career as a freelancer.
0 Comments